Sources:
- Emerald Insight's Strategy Without Intelligence Report (first metric)
- Crayon’s State of Competitive Intelligence Report (second and third metrics)
See every move across your key competitors
ReadPartner's Competitor Analysis tracks the full range of signals that reveal where a competitor is heading: coverage, announcements, sentiment, and keyword-driven signals, consolidated in one place.
Monitor news coverage, trade press, and analyst commentary
Track executive posts and public-facing communications
Follow partnership announcements and product releases
Identify shifts in the overall market narrative as they develop
Track how customer sentiment toward competitors is moving
Surface opportunities where competitor activity is creating displacement
Understand the market, not just the players
Competitor moves don't happen in isolation. ReadPartner's Market Analysis connects individual competitor signals to broader category trends. Your team sees not just what a competitor did, but what it means for your position in the market.
Get notified the moment something changes
Speed matters in competitive intelligence. ReadPartner's Real-Time Alerts notify your team the moment a threshold is crossed, such as a spike in mentions or a shift in sentiment around a competitor.
Custom alert thresholds by mention volume and sentiment
Different alerts for different teams, with full control over who receives each notification
Reporting structured for direct use in sales enablement and briefings
Frequently asked questions
What is competitor monitoring?
Competitor monitoring is the ongoing tracking of activity across news, social media, product channels, and executive communications. It gives product, marketing, and sales teams a current view of what competitors are doing and where the landscape is shifting.
How is this different from setting up Google Alerts?
Google Alerts cover indexed news results with significant delays and no analysis. ReadPartner monitors a broader set of sources in near real time and delivers assessed intelligence, not a raw list of links your team still has to evaluate.
Can ReadPartner monitor multiple competitors at once?
Yes. ReadPartner tracks all your monitored competitors simultaneously, with reporting organized to surface the most significant developments in a single view.
How quickly will we know when a competitor makes a move?
Real-time alerts notify designated contacts as soon as a threshold is crossed. For major announcements or coverage spikes, your team is notified within minutes of the development surfacing.
Does competitor monitoring work for international markets?
Yes. ReadPartner monitors competitor activity across international media sources. For teams competing in multiple geographies, this means coverage extends beyond domestic channels to capture activity wherever it surfaces.
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