Trend Analysis

Automated analysis of market trends

Spot emerging opportunities with real-time Trend Analysis

ReadPartner processes thousands of keywords and topics every hour, allowing you to track how trends gain or lose popularity over time. This gives decision-makers a clear view of market shifts and emerging interests.

Better business intelligence with data-driven decision making

Leverage visualized trend data across your news feeds to back your executive decisions with real evidence. Understand when to act, invest, or pivot based on real patterns, helping your business stay relevant and responsive.

Set up keywords to monitor

Choose the words and phrases you want to monitor across news and social media platforms. Keywords help you track the topics, brands, and public figures, allowing for targeted monitoring.

Utilize Trend Analysis

Keyword Monitoring records mention data and statistics to be used in Trend Analysis. See how public sentiment and narratives shift over time, and be the first to identify emerging trends.

Dive deeper into the conversations behind trends

Analyze what stories contribute the most to emerging trends, what perspectives they offer, and what sources are the core drivers of the trends.
90%
Reduction in media monitoring time
Our algorithms deliver relevant news stories and posts while you focus on decision making.
76%
Improvement in strategic decision making
Reported in the first month by Enterprise customers with media intelligence operations.
98%
Delivery guarantee across channels
Hundreds of thousands keywords and news stories monitored daily for our valued customers.
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Frequently asked questions

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Question

What is ReadPartner?

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ReadPartner is a media intelligence platform which helps individuals and organizations consolidate their media monitoring, trend analysis and department briefing efforts in one modern dashboard. Professionals use ReadPartner to monitor news sources, keywords, newsletters, social media platforms and to generate executive reports, analyze keywords and create email news digests for their colleagues and management.

Question

Why is Trend Analysis important?

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Trend Analysis is important for modern businesses because it allows them to detect crises early, communicate with their audience proactively and identify emerging industry trends to stay ahead of competition.

Question

Which trends can I analyze with ReadPartner?

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ReadPartner allows users to analyze rising and falling keywords across hundreds of media outlets by processing hundreds of thousands of mentions daily. This allows teams to respond to events and crises preventively instead of reactively.

Question

How can my company get started with Trend Analysis?

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To start analyzing global and regional media trends with ReadPartner, sign up for a free trial or request a product demo.