Trend Analysis

Automated analysis of market trends

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Spot emerging opportunities with real-time Trend Analysis

ReadPartner processes thousands of keywords and topics every hour, allowing you to track how trends gain or lose popularity over time. This gives decision-makers a clear view of market shifts and emerging interests.

Better business intelligence with data-driven decision making

Leverage visualized trend data across your news feeds to back your executive decisions with real evidence. Understand when to act, invest, or pivot based on real patterns, helping your business stay relevant and responsive.

Select trend category

Access the Trend Analysis feature in your sidebar. Start with Trend Analysis by selecting a category of keywords or one of the collections you created previously to analyze the performance of. This feature allows you to compare the performance of keywords across media outlets.

Save a category to receive alerts

Save your favorite categories to your sidebar in order to be able to quickly access them and receive alerts when important shifts happen. In the top right corner of the Trend Analysis workspace, you can select the timeframe over which you want to see the performance of news, trends and keywords.

Start monitoring emerging trends

Once you pick the trend category or collection and the timeframe which you want to analyze, you will see the top performing keywords across media outlets, their popularity over time, their relative popularity and also the top performing news stories for a selected keyword.