Trend Analysis

Automated analysis of market trends

Spot emerging opportunities with real-time Trend Analysis

ReadPartner processes thousands of keywords and topics every hour, allowing you to track how trends gain or lose popularity over time. This gives decision-makers a clear view of market shifts and emerging interests.

Better business intelligence with data-driven decision making

Leverage visualized trend data across your news feeds to back your executive decisions with real evidence. Understand when to act, invest, or pivot based on real patterns, helping your business stay relevant and responsive.

Select trend category

Access the Trend Analysis feature in your sidebar. Start with Trend Analysis by selecting a category of keywords or one of the collections you created previously to analyze the performance of. This feature allows you to compare the performance of keywords across media outlets.

Save a category to receive alerts

Save your favorite categories to your sidebar in order to be able to quickly access them and receive alerts when important shifts happen. In the top right corner of the Trend Analysis workspace, you can select the timeframe over which you want to see the performance of news, trends and keywords.

Start monitoring emerging trends

Once you pick the trend category or collection and the timeframe which you want to analyze, you will see the top performing keywords across media outlets, their popularity over time, their relative popularity and also the top performing news stories for a selected keyword.
90%
Reduction in media monitoring time
Our algorithms deliver relevant news stories and posts while you focus on decision making.
76%
Improvement in strategic decision making
Reported in the first month by Enterprise customers with media intelligence operations.
98%
Delivery guarantee across channels
Hundreds of thousands keywords and news stories monitored daily for our valued customers.
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Frequently asked questions

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Question

What is ReadPartner?

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ReadPartner is a media intelligence platform which helps individuals and organizations consolidate their media monitoring, trend analysis and department briefing efforts in one modern dashboard. Professionals use ReadPartner to monitor news sources, keywords, newsletters, social media platforms and to generate executive reports, analyze keywords and create email news digests for their colleagues and management.

Question

Why is Trend Analysis important?

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Trend Analysis is important for modern businesses because it allows them to detect crises early, communicate with their audience proactively and identify emerging industry trends to stay ahead of competition.

Question

Which trends can I analyze with ReadPartner?

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ReadPartner allows users to analyze rising and falling keywords across hundreds of media outlets by processing hundreds of thousands of mentions daily. This allows teams to respond to events and crises preventively instead of reactively.

Question

How can my company get started with Trend Analysis?

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To start analyzing global and regional media trends with ReadPartner, sign up for a free trial or request a product demo.