Earned media coverage is highly valuable, but it is journalists who decide if a story gets picked up, leading to most stories pitched by businesses being ignored.
ReadPartner helps organizations understand journalists before pitching by analyzing their coverage patterns and interests, so your team can craft stories that they consider newsworthy.
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Journalist coverage insights
ReadPartner analyzes recent articles, topics, and angles to identify what specific journalists write about consistently. ReadPartner presents data that shows you the kind of stories each writer is interested in, allowing you to tailor your outreach and pitches to increase the chances of them considering your stories for publishing.
Journalist contact discovery
ReadPartner helps you find contact information, such as LinkedIn profiles for journalists who cover your industry topics. This ensures that you are able to reach the right person directly instead of trying to get in touch via outdated channels or generic inboxes, reducing bounce rates and facilitating contact.
Optimized pitching workflow
ReadPartner provides insights on journalists’ interests, allowing your team to identify which writers are most likely to respond to the story you want to pitch. This allows you to prioritize your pitching efforts, improving response rates and boosting your work efficiency.
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Frequently asked questions
How do author finder services help my business?
ReadPartner helps your business find the right journalists to contact by showing what topics they write about, allowing you to understand how relevant your story is going to be to their writing preferences. This removes the guesswork and allows you to pitch effectively.
How does ReadPartner improve pitch response rate?
ReadPartner improves response rate by showing which journalists are going to be most interested in your story based on their past coverage. This allows your team to craft pitches that are relevant and targeted to the person instead of being generic.
Can I use ReadPartner to find authors in niche or specialized industries?
Yes, you can. ReadPartner surfaces journalists based on the topics you monitor, allowing you to find authors in any niche.
How does ReadPartner reduce time spent on manual research?
ReadPartner automates data gathering and analysis of journalists' coverage patterns, allowing you to instantly see which authors cover which topics and what their sentiment towards the topics is. This saves hours of manual work, such as gathering stories, categorizing them by authors, and analyzing the coverage and sentiment patterns.
