Know where your brand stands, across every channel
Effective online brand monitoring captures how a narrative spreads across platforms. ReadPartner's Media Monitoring brings together a single view from news outlets, social platforms, and digital publications.
Identify top sources driving coverage of your brand
Track mentions by platform and source type
Measure reach and audience exposure per mention
Identify shifts in how your category is being covered and discussed
Track how customer sentiment toward competitors is moving
Spot patterns in competitor activity that may signal movement in the market
Understand the market behind every competitor move
Competitor moves rarely happen in isolation. ReadPartner's Market Analysis connects individual competitor signals to broader category trends. Your team sees what a competitor did and what it means for your position in the market.
Set the terms for how your team gets notified
ReadPartner's Keyword Monitoring lets you define what triggers an alert. Coverage spikes, sentiment shifts: your team finds out when it matters, at the threshold you set.
Custom keyword sets you can build and refine at any time
Alert thresholds by reach and sentiment
Different alerts for different teams, with full control over who receives each notification
Frequently asked questions
What is brand monitoring?
Brand monitoring is the continuous tracking of mentions across news, social media, and digital channels. Online brand monitoring gives organizations a real-time view of how their brand is perceived and where reputation risks are forming before they escalate.
How is ReadPartner different from tools like Brandwatch or Meltwater?
ReadPartner is built to be easier to use from day one. Compared to tools like Brandwatch or Meltwater, ReadPartner offers a cleaner interface, a less steep learning curve, and more flexible pricing that scales with your needs.
Does ReadPartner cover social media?
Yes. Coverage spans X, LinkedIn, Reddit, YouTube, Bluesky, and more. Social channels are treated as primary sources, since most narratives form there before reaching mainstream coverage.
Can ReadPartner detect coordinated campaigns targeting our brand?
ReadPartner surfaces unusual patterns in how narratives spread across platforms, giving your team early visibility into activity that may warrant a closer look.
How quickly will we know when something surfaces?
Mentions are detected in near real time. Alerts notify designated members of your team immediately when reach or sentiment values cross your defined thresholds.
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