PR & Communications Teams
Be the first to know what is being said about your brand
ReadPartner's Media Monitoring tracks mentions across outlets and publications continuously, giving your staff an up-to-date view of the angle for each story. When the volume of mentions or public reaction exceeds a threshold you set, Real-Time Alerts notify your communications lead immediately.
Identify the outlets and journalists driving press attention
Track mentions by platform, source type, and public tone
Set alert thresholds so the right people hear about developments at the right time
Measure how your share of voice shifts following a campaign or announcement
See which outlets are picking up your messages and how prominently they are being featured
Track how your brand's media presence compares to key competitors over time
Measure the impact behind the impressions
Every PR campaign demands proof of performance and evidence of impact. ReadPartner's Media Intelligence quantifies this information into clear, ready-to-use briefings. These Executive Reports reveal which outlets drive visibility, if the coverage of your brand changes, and how your company stacks up against competitors.
Pitch the right journalists before your competitors do
Most pitches go unanswered because they reach the wrong person. ReadPartner's Media Outreach helps your team know what each journalist covers, so every pitch arrives relevant, informed, and far less likely to be ignored.
Find journalists in your industry and learn what they cover
Get contact details to ensure your outreach goes to the right person
Prioritize pitches based on which writers are the best fit for your story
Frequently asked questions
How does ReadPartner help PR teams track media coverage?
ReadPartner monitors brand mentions across news outlets, social platforms, and digital channels. Your staff gets a current picture of your brand, including how it is being framed and which outlets are driving the most traffic.
Can ReadPartner notify our team when something important appears?
Yes. Real-Time Alerts notify designated team members when mention volume or public tone crosses your defined thresholds. Alerts can be configured for your PR lead, communications manager, or crisis contact to ensure key stakeholders are informed immediately.
Does ReadPartner cover social media?
Yes. Coverage spans X, LinkedIn, Reddit, YouTube, Bluesky, and most major platforms. Social channels are treated as primary sources since most narratives form there before reaching mainstream media.
Can ReadPartner generate reports for executive briefings?
Yes. ReadPartner’s Executive Reports aggregate data and insights from monitored channels and keywords, generating unbiased PDF overviews. This ensures your team can consistently present well-structured, distilled information, without spending hours on research and formatting.
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