You see what your competitors choose to amplify: polished announcements, positive stories, and controlled messaging, while important weak signals stay buried under PR and noise.
ReadPartner surfaces negative and low-visibility signals, filters the noise, and analyzes patterns across channels to bring your organization a realistic view of competitor activity, including what they are not highlighting.
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Early weak signal detection
ReadPartner’s tools surface subtle but important indicators that competitors do not amplify, such as hiring spikes, leadership changes, customer complaints, and regulatory mentions. These weak signals often fly under the radar, but they can reveal shifts in strategy, internal issues, or upcoming moves before they appear in official announcements.
Emerging company discovery
ReadPartner detects lesser-known companies that only begin to get mentioned in obscure social media posts and niche news stories. This helps your business to discover new, fast-growing organizations that may become major players in the industry, giving you early insight into who enters your market and can shape it in the future.
Coverage intensity and attention share
ReadPartner shows how much attention each competitor receives across news and social media. These tools give you a clear view of which companies garner the most interest currently and how the attention shifts over time, presenting both opportunities to increase your own coverage and identifying large, industry-shaping competitor moves.
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Frequently asked questions
How does competitor analysis help my business?
Competitor analysis helps your organization make better decisions by showing which strategies are working for others, revealing their gaps and unmet demand, as well as highlighting threats that competitors’ actions may pose to your business.
Can ReadPartner detect competitor moves before they become public?
To an extent. No platform is a magic worker, but ReadPartner can surface indirect signals that point to potential future actions before they become public. However, thoughtful analysis and vetting are required.
Can ReadPartner track competitors across both news and social media?
Yes, it can. ReadPartner is able to track specific companies and topics across both news and social media simultaneously, bringing all relevant updates and data together to surface insights.
Can I monitor multiple competitors at the same time?
Yes, you can. You can track many competitors in parallel and compare their activity, strategies, and share of voice in one unified view.
