Enterprises receive hundreds or even thousands of updates each day across multiple channels and monitoring needs. This volume of information is nearly impossible to sift through manually.
ReadPartner turns every news and social media update collected by your monitoring configuration into a datapoint. Visualized analytics allow your business to track mentions at scale, receiving a bird’s-eye view of the situation. If activity breaks the trend, the platform highlights the spike and presents you with the contributing updates so you can understand the reason and the driving force behind the change.
See how ReadPartner can be tailored to your business
Real-time alerts and trend detection
Understanding what truly demands your attention can be the difference between effective action and wasted effort. ReadPartner’s analytical solutions constantly track both social media and news outlets to send instant alerts when they detect mention spikes or abrupt sentiment changes within your monitoring scope, enabling your business to react efficiently to trend changes.
Data-driven prioritization
The ReadPartner platform allows you to utilize analytical data to surface the most relevant news publications and social media posts by combining metrics such as engagement and reach. This ensures that your efforts are not wasted scanning every update, but instead, you can focus on analyzing the most impactful updates that bring actionable information to your decision-makers.
Audience and sentiment insights
ReadPartner’s tools allow companies to analyze the tone and the context behind mentions at scale. This provides valuable insights into how your audience perceives your brand, marketing, or PR campaigns, and your competitors’ actions. Visualized sentiment or popularity patterns allow you to identify opportunities to improve messaging, understand customer reaction, and back their decisions with data-driven evidence.
Let's build your solution together
Frequently asked questions
How do media intelligence analytics help my business make better decisions?
ReadPartner’s analytics turn large volumes of news and social media data into clear, digestible insights. Tracking trends, sentiment, and audience reactions allows your business to identify opportunities, anticipate risks, and support your decision with reliable evidence.
Can I track both social media and news outlets in one place?
Yes, you can. ReadPartner offers both social media listening and news monitoring in one place, as well as analytics for both of these sources.
Can I track changes in sentiment over time?
Yes, you can. ReadPartner stores sentiment data, allowing you to see how sentiment changes over time and identify trends, risks, and opportunities.
Can I identify which topics or campaigns drive the most engagement?
Yes, you can. ReadPartner’s services offer engagement metrics on monitored keywords and sources, allowing you to use ReadPartner to measure campaign performance and topic popularity.
