Market Research
Track how your market is being covered and discussed
Understanding your market starts with knowing what is being said about it. ReadPartner's Media Monitoring tracks coverage across news outlets, social platforms, and digital channels, giving your strategy and insights teams a current view of the narratives shaping your industry.
Identify the sources and publications driving coverage in your market
Track how sentiment around key topics shifts over time
Measure the reach and prominence of coverage across channel types
Gauge audience sentiment between platforms and topic clusters
Detect recurring themes in related coverage
Spot emerging conversations before they reach mainstream media
See how your audience is reacting, in real time
Social platforms are where market opinion forms before it reaches traditional media. ReadPartner's Social Media Listening surfaces the conversations happening across X, LinkedIn, Reddit, and more, so your team understands how customers, critics, and commentators are perceiving your sector right now.
Stay informed at every stage of your research cycle
Market research is continuous, and signs that matter most surface at different times across different channels. ReadPartner’s Keyword Monitoring highlights emerging mentions, trending topics, and competitor coverage as they happen, so your team knows what themes are gaining traction. When something significant appears, Real-Time Alerts notify the right people immediately, keeping the window to act open.
Monitor keyword-driven signals across news and social channels
Surface trending topics and emerging themes as they develop
Alert the right team members the moment a threshold is crossed
Frequently asked questions
What is market research and how does ReadPartner support it?
Market research is the process of gathering and analyzing information about your market, competitors, and audience to inform business decisions. ReadPartner supports it by tracking media coverage, social conversations, and public sentiment in real time.
How is ReadPartner different from traditional market research tools?
ReadPartner focuses on real-time media and social intelligence, tracking how your market moves continuously. Your team always has current signals to act on, so there is no need to wait for the next report cycle.
Does ReadPartner cover social media as well as news?
Yes. Coverage spans X, LinkedIn, Reddit, YouTube, and most major platforms, alongside news outlets and digital channels. Social platforms are treated as primary sources, since market sentiment often forms there before reaching mainstream coverage.
Can ReadPartner track competitor activity as part of market research?
Yes. ReadPartner can track competitor and public activity alongside broader market signals, giving your team a consolidated view of how your category is moving and where competitors are positioning themselves.
How quickly does new coverage surface in ReadPartner?
Coverage is detected in near real time. Alert configurations notify designated members of your team immediately when mention volume or sentiment values cross your defined thresholds, so market developments reach the right people when they are still useful.
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