Understanding the market by reading news and social media is trying to grasp reality through channels overflowing with noise, bias, hype, trivial content and PR-driven messaging.
ReadPartner aggregates millions of mentions across news and social channels to analyze them as structured data, giving your organization a clear, objective view of what is happening in the market.
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Market trend evolution
ReadPartner tracks how discussions around products and industries change over time, both across traditional news and social media. Your company can get a clear view of long-term trends and sudden shifts, helping your team stay aware of the market changes.
Contextualized market insights
ReadPartner highlights what stories and authors contribute to the conversation the most, how it develops over time, and which topics gain and lose traction. This provides your organisation with a grounded understanding of market dynamics, eliminating the need to rely on surface-level insights in your decision-making.
Bias detection for market coverage
ReadPartner identifies the political leaning of publications covering the market, helping your team see when stories are influenced by ideologies. This offers critical context when interpreting reports and forecasts, ensuring they do not skew your understanding of the factual market conditions.
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Frequently asked questions
How does market analysis help my business?
Market analysis gives you a clear view of the market conditions overall. Instead of reacting to isolated stories that may seem impactful on their own, your team can base decisions on consistent trends.
Can ReadPartner track trends across different channels?
Yes, it can. ReadPartner collects and analyzes mentions from both traditional and social channels, giving you a unified view of the market conditions and how they evolve.
What makes aggregated market data more reliable?
When relying on isolated stories, you risk mistaking an exception for the rule. Aggregated data gives you a clear view of the current trend, as well as letting you correctly identify outliers.
Does ReadPartner offer alerts for meaningful shifts in the market?
Yes, it does. ReadPartner flags abrupt changes in topic volume and sentiment and sends you notifications either right on the platform or to external channels of your choice, allowing you to spot important shifts early and never miss crucial developments.
