During a crisis, the information businesses receive is scattered, emotional, and chaotic, with extreme time pressure making it hard to understand what matters and what to respond to.
ReadPartner provides instant updates on negative coverage. The platform offers tools that show what narratives are spreading, which mentions get traction, which sources contribute to the story, and how sentiment shifts during the crisis.
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Real-time negative spike alerts
ReadPartner continuously monitors news outlets and social media platforms to deliver instant notifications directly to your dashboard or to external communication channels when negative mentions or topic spikes appear. Your business gets early warning of emerging threats, allowing for effective action to be taken, controlling the narrative before it spreads.
Sentiment tracking over time
ReadPartner analyzes how sentiment changes across channels over time. This allows you to see how the authors’ and the public opinion change during crises, showing if it is worsening, stabilizing, or improving. This helps you understand how your actions affect the conversation and adjust messaging or interventions accordingly.
Source influence mapping
ReadPartner’s solutions help you identify which accounts, channels, or media outlets are driving the conversation that poses reputational risks to you. With this, your team can understand who has the greatest reach and credibility so they can prioritize responses, contact key writers, and focus efforts where they will have the most impact.
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Frequently asked questions
How does crisis monitoring help my business?
It gives your organization a clear, real-time view of negative coverage and social media activity, enabling you to develop an effective crisis response strategy by prioritizing the most important discussion topics and sources.
Can ReadPartner detect crises before they escalate?
Yes, it can. ReadPartner’s services identify potential issues early by monitoring topics, sentiment shifts, and sudden volume spikes across channels. This allows your team to act before the situation spreads widely and becomes difficult to deal with.
Can ReadPartner show which posts or mentions have the most traction?
Yes, it can. ReadPartner tracks interaction metrics such as likes, shares, and comments, so you can identify which posts or sources are gaining the most attention and elicit strong reactions from the public.
How quickly can I generate a crisis report?
ReadPartner offers automated media report generation, allowing you to create presentation-ready reports in a matter of minutes.
