Keyword Monitoring

Track keyword mentions across social media and news outlets
Problem

Over 10 million news articles are published each month worldwide, but only 0.2% are relevant to your business.

Sources:

  • https://arxiv.org/abs/2305.13769: identifies 140 million articles across 183 countries over a year
  • Relevance ratio is based on our internal data of how many mentions enterprise clients track
Solution

ReadPartner monitors both news and social media, analyzing millions of posts and articles to identify keyword mentions that directly impact your business while filtering all the irrelevant information out.

10x
accuracy in detecting relevant mentions
4min
average time to detect trend spikes
98%
delivery guarantee across channels

See how ReadPartner can be tailored to your business

Keyword monitoring for social media

ReadPartner constantly scans social media platforms, such as X (formerly Twitter), LinkedIn, Reddit, and YouTube, processing vast amounts of data in real time. Our software surfaces exact keyword mentions you specify across opinions, reviews, threads, and replies, allowing you to identify signals as they appear.

Keyword monitoring for traditional news

ReadPartner monitors trusted online publishers worldwide, evaluating millions of articles to pinpoint the stories that match your keywords. We bring the most relevant and impactful mentions to your dashboards, cutting through the noise so you can see what actually matters.

Keyword analytics

The ReadPartner platform visualizes patterns behind the mentions you track. Volume over time, trend direction, sentiment spikes, bias distribution, and author analysis allow you to understand not only what is being said, but why it matters, when it matters most, and who drives the narratives.

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Frequently asked questions

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Question

How does keyword monitoring help my business?

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Keyword monitoring allows you to track specific terms across news and social media, so you see only the content that matters: competitors’ actions, customer sentiment, industry trends, or regulatory action. It eliminates the need to wade through millions of posts and articles and makes sure you do not miss relevant information.

Question

How quickly will I see relevant mentions?

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Mentions are surfaced in near real time. As soon as articles or posts mentioning your keywords appear, ReadPartner identifies them and brings them to your feed.

Question

What insights can keyword analytics provide?

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ReadPartner’s keyword analytics tools allow you to identify favorable timing for product launches, adjust marketing or PR strategies, manage crises, and improve customer experience through the analysis of competitor data, narrative shifts, journalist activity, and customer reactions.

Question

How can keyword monitoring improve business decision-making?

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Keyword monitoring surfaces relevant mentions in near real time, providing you with timely data on market shifts, competitor moves, and customer sentiment. This allows decision-makers to be better informed and base their decisions on reliable evidence.