ReadPartner vs Meltwater
Finding the right tool for your business is a challenging task. Both ReadPartner and Meltwater offer solutions that help companies track media coverage and extract useful information from the data. The key question that businesses need answered is not just which platform is more powerful, but which platform suits them most and can support their growth the best. This article will compare the two solutions from different angles so you can choose the right one for you.
Platform interface and key features overview
Meltwater has built a large suite of features over the course of its time in business, and that has a side effect of a more complex interface and a steeper learning curve. Meltwater is designed for advanced use cases, but because of that it often requires training and significant adoption time before teams can be comfortable using it. ReadPartner, however, was built on customer feedback with simplicity at its core. ReadPartner’s clean layout makes it easy even for first-time users to set up news monitoring, keyword mentions, and access practical information. Businesses that value fast and easy adoption can certainly benefit from ReadPartner’s clarity.
Regarding monitoring options, both Meltwater and ReadPartner provide broad monitoring options by tracking news and social media globally. Meltwater places emphasis on the amount of sources available, while ReadPartner focuses on refining information collected from sources through advanced filters. This focus helps reduce noise and surface the information that matters most.
Both platforms support regular team digests and presentation-ready reporting, but their approaches differ. ReadPartner’s key idea is to provide business-friendly, easy-to-digest updates and reports that are ready to be used straight away, making it easier for non-analysts to understand and interpret the information provided. Meltwater, on the other hand, offers customizable, sectioned digest and reporting features that require user knowledge and input to compile.
Let’s take a look at key feature highlights of each platform:
- Interface: ReadPartner is clearer and easier to adopt, Meltwater is feature-rich but more complicated.
- Monitoring: Both platforms can track news and social media. Meltwater emphasizes the volume, while ReadPartner emphasizes clarity through smart filtering.
- Digests and Reports: Meltwater provides advanced customizable digests and reports, ReadPartner offers them as ready-to-use and easy-to-read.
- Analytics: both platforms provide analytical capabilities. Meltwater offers more advanced analytics, while ReadPartner focuses on analytics readability and clarity.
- Collaboration tools: Both platforms support team sharing
ReadPartner vs Meltwater: Feature comparison
Other considerations
Onboarding
Meltwater provides training resources to help clients navigate the complex platform structure they provide. ReadPartner takes a different stance altogether: they minimize the learning curve, allowing most teams to get started in a matter of hours rather than days. Both platforms provide dedicated onboarding, with specialists guiding you through the adoption process.
Support
Customer support can be a significant factor for many businesses. Meltwater serves many global clients and they have to provide support at scale, which brings its own challenges with some users reporting delays in support response. ReadPartner focuses on providing responsive support with direct communication, which results in faster answers and more personalized service.
Pricing comparison
It is important to note that Meltwater does not publicly disclose its pricing. They offer a bespoke pricing model, meaning that pricing is individually adjusted for each customer based on features requested. The data on Meltwater provided below are estimates based on user reviews.
Sources:
- prowly.com/magazine/meltwater-pricing
- www.vendr.com/marketplace/meltwater
- https://www.reddit.com/r/PublicRelations/comments/1jkfvz9/how_much_do_you_pay_for_cision_etc/
- https://www.reddit.com/r/socialmedia/comments/1je6pwd/strong_social_media_schedulinganalytics_platform/
Meltwater mostly positions itself as an enterprise-level solution. That can make it a strong option for large organizations with significant budgets. ReadPartner, however, offers a flexible and transparent pricing model that makes advanced media monitoring accessible to businesses of different sizes.
FAQ
Do ReadPartner and Meltwater both offer regular news digests?
Yes. ReadPartner provides easy-to-read, timely updates while Meltwater offers customizable digests with advanced scheduling.
How fast can teams onboard with ReadPartner as opposed to Meltwater?
ReadPartner allows most teams to get up and running almost immediately. Meltwater requires highly structured onboarding due to the amount and complexity of features.
Is ReadPartner or Meltwater more customizable?
ReadPartner focuses on customization that balances depth with ease of use. Meltwater emphasizes advanced customization for complex business needs.
Conclusion
ReadPartner and Meltwater both offer comprehensive media intelligence solutions, but they emphasise different aspects and serve different business needs. Meltwater is suitable for enterprises looking for advanced analytical and customization solutions. ReadPartner is designed to balance advanced monitoring features with ease of use. Businesses can find great value in ReadPartner if they value faster onboarding, responsive support, and accessible pricing. The choice ultimately depends on the current needs of your organization.
