ReadPartner blog

This article provides a checklist businesses can use to start monitoring trends. We also cover what trend spotting is, what value it brings for the companies that implement it, and how to effectively combine traditional and social media emerging trends for clear insights.

See why surface-level metrics can be misleading, and how to properly interpret data collected through media monitoring by analyzing source credibility and reach, author influence, topic keywords, and other indicators.

Learn why mathematical analysis is a crucial part of interpreting marketing data, and how data science and statistics transformed business decision-making, providing factual insights into understanding customer behavior and cutting through the uncertainty of human interpretation.